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Blog: Category Creation

Committees: A great source of terrible marketing

“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering

Airtable voted #1 on the 2022 Enterprise Tech 30 List!

The Enterprise Tech 30 presented by Wing Venture Capital names private companies in Enterprise...

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...

The Category King Effect: Malcolm Turnbull, Part 3 Zoom Webinar

Much like Fairchild Semiconductors and Hewlett Packard became the center of growth for the emerging...

Category Design Zoom Webinar With Play Bigger and 6Sense

The marketing landscape has shifted, and we need ideas, community, and collaboration more than...

Keep the World Adventurous Forever

At just 37, R.J. Scaringe has been described as the antidote to Tesla founder Elon Musk. During the...

Don't Shoot The Hunter!

“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave....

PLAY BIGGER: Bianca Valenti WINS the Puerto Escondido Cup

The Puerto Escondido Cup was quite a big wave event. According to contest organizer Gary Linden,...

7 Secrets of Success from SUCCESSFACTORS

SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many...

Category Design Insights: Origami Logic

Earlier this year we started working with Origami Logic, who are creating a new way to measure...