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The Company We Keep Podcast // Creating New Markets and Careers with Category Design

How does one become an agency #Strategist and then a #CategoryDesigner? And why are using those skills so valuable?

Mike Bruno discusses it all on Episode 16 with Fanni Gabor - who he believes is the best recruiter in the biz.

The Company We Keep Podcast // Creating New Markets and Careers with Category Design

 

Fanni recruited strategy talent for Mike Bruno’s team at Weber Shandwick for years.

They reconnected to discuss his career, from being a wheelchair mechanic to a business strategist. He currently works in category design, creating innovative solutions for market dominance, and working with clients like Qualtrics and DocuSign.

Mike Bruno is a category designer and business strategist driven by a passion for the unexpected, where the most innovative ideas emerge. He collaborates with C-Suite leaders uncovering unsolved customer pain points, devising solutions, and crafting a distinct perspective that sets clients apart and positions them for market dominance.

#entrepreneurs #venturecapital #vcbacked #playbigger

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