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Play Bigger Category Design Official

Playing Bigger in Australia

At our exclusive event in Melbourne today a distinguished panel including John Bertrand AO, Rick...

Playing Bigger in Singapore

At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA,...

Morgans Startup Series Podcast: Play Bigger's Al Ramadan

Al was a co-founder of Quokka Sports, and has held senior executive positions with Adobe and...

Play Bigger Influencer And Innovator: A chat with Nikki Fogden

Play Bigger's Al Ramadan has a lively conversation with the legendary Vitality Coach, Nikki Fogden

How To Create New Markets

According to my first guest, Dave Peterson from Play Bigger, each category leader created and...

Jennifer Johnson discusses her next step as a Category Designer.

I have spent nearly two decades in enterprise software marketing and have seen category design...

How to design a business that dominates its niche

In their bookPlay Bigger(HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger...

Churchill Club hosts Category Design Summit

Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design:...

Keep Your Mojo Rising: Manager Mojo podcast w/ Play Bigger

There is so much clutter in the world today that it is easy for your business to go unnoticed. To...

Brainfluence: Play Bigger to Dominate Your Market

While Al got his start in coding as a software engineer, his career now encompasses marketing,...

Microsoft's $26.2 Billion Bet To Boost Its Enterprise Player Cred

As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly...

Play Bigger Book Launch at NASDAQ

View the live book launch at Nasdaq with the authors of Play Bigger: How Pirates, Dreamers and...