At our exclusive event in Melbourne today a distinguished panel including John Bertrand AO, Rick Baker from Blackbird Ventures, Samantha Wong from Startmate, Didier Elzinga from..
At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA, Shirley Wong from TNF Ventures, Alex Campbell from XERO, Chris Mazza from..
Al was a co-founder of Quokka Sports, and has held senior executive positions with Adobe and Macromedia before becoming a mentor and consultant to top start-ups. Al moved to..
According to my first guest, Dave Peterson from Play Bigger, each category leader created and designed an entirely new category of business. Their book, Play Bigger, has made the..
I have spent nearly two decades in enterprise software marketing and have seen category design done right, as well as the challenges operationalizing it. I believe category design..
In their book Play Bigger (HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger LLC co-founders Al Ramadan, Dave Peterson, and Christopher Lochhead, with..
Authors Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney discuss Category Design: How Pirates, Dreamers, and Innovators Create and Dominate Markets.
There is so much clutter in the world today that it is easy for your business to go unnoticed. To be uniquely successful in business and in your career there needs to be a..
While Al got his start in coding as a software engineer, his career now encompasses marketing, design, advising, and writing. His new book, Play Bigger – How Pirates, Dreamers,..
As Carlton Doty, a Forrester Research analyst, notes in a blog post, "Microsoft lags significantly in two areas: customer identity management and proprietary data assets."..
