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Play Bigger Category Design Official

Rivian: A Classic Category Play

In our book PLAY BIGGER we call it “the magic triangle” and it is used by some of the greatest category creators of all time.

A New Era at Play Bigger

IN THE BEGINNING

What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging technology to build and dominate new market sectors that show promise for..

7 Secrets of Success from SUCCESSFACTORS

SAP’s announcement this Saturday that they are buying SuccessFactors for $3.4 billion has left many in Silicon Valley asking, “How did that happen?” The simple answer of course is..

Enterprise software is Back in Black

A generation of startups is harnessing momentum in cloud services, social networks and mobile computing to introduce fundamentally new ways for companies to do just about..

Building Asia Pacific and Australia Category Kings

A CMO's Guide to Sticking the Category Design Landing Jennifer Johnson, the newly appointed CMO of Tenable (congrats again JJ!) shares her insights, strategy, and reality of how..

The Inconvenient Truth About Global Category Kings

It's an extraordinary time in Southeast Asia for business and technology innovation. With the tailwinds of a seismic increase in venture capital investments over the last 5 years,..

Why People Want to Work For Category Kings - They Really, Really Do!

Turns out, that Category Kings make up 7 of the top 7 on the list! Think about that for a second. This shows the power of why it's so important to build a great company, product..

2 New CD's and APAC Launch

Joining Play Bigger as a Category Designer in Residence (CDIR) is Naomi Allen. We first met Naomi when she was one of the founding members of Castlight Health. She is one of the..

Startup Playbook podcast: Play Bigger discusses Category Kings

Al Ramadan was one of the pioneers in the global movement of bringing analytics to sports. In the early 90’s he applied data science to the Americas Cup creating a new category of..