Congratulations. You’ve done everything right to design your category: articulating the category problem, illustrating a vision for the future and your unique answer to it, and..
“Do not try and bend the spoon, that is impossible” – Potential 3, The Matrix Category Designers create alternate realities by seeing problems no one else can or will, and..
In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..
“If you want to kill any idea in the world, get a committee working on it.” – Charles Kettering It’s that time in the technology industry when the product launches and marketing..
Why That Campaign You Love Is Ruining Your Business... “Most people are other people. Their thoughts are someone else’s opinions, their lives are mimicry, their passions a..
Founder-led growth is - and should be! - a critical part of enterprise development strategy. But, to unlock the true potential most enterprises and their investors are after,..
We’ve been talking about the five most common symptoms of Market Myopia experienced by early-stage enterprises. Today, we’re going to talk about what it means to investors.
Chasing rabbits as a seed-stage business is damn seductive - each new market trend, or company pivot, we are told, can bring us closer to product/market fit. Diving down the right..
If the customer acquisition gap we talk about is the number one issue plaguing seed-stage companies, the number two issue is its close cousin: a lack of urgency in the pipeline.
In our new series of articles, we cover what early-stage founders identify and overcome when it comes to five common pain points that could derail everything around the plan.
