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Category Design News: VC

What is Category Design in Marketing?

In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..

The European VC Podcast // Episode 44

Listen to the full podcast here

Category Happy Hour - U.K. Edition

There’s nothing better than spiking the coffee and hopping on a Category Design Happy Hour co-hosted by Notion Capital’s Stephen Millard and Play Bigger’s friendly neighborhood..

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with Jumpspeed Ventures, one of the top early stage VC’s in the Startup Nation of..

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he was Prime Minister and I am a Tech executive. But there were a few fun connection..

New Category : Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say that starting with Gartner can be one of the hardest challenges in designing your..

Category Design Zoom Webinar With Play Bigger and 6Sense

The marketing landscape has shifted, and we need ideas, community, and collaboration more than ever. As a response, @6sense and @heinz_marketing partnered together to create an..

Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 1

Last week, Play Bigger Co-Founder and proud Aussie, Al Ramadan, moderated a compelling webinar with former Australian Prime Minister, Malcolm Turnbull (2015-18). Before and after..

Insight Venture Partners: The Science of Category Design w/Play Bigger

This category design webinar will walk through the science of category design, the foundational building blocks of how to define and develop a category, and provide many case..

What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging technology to build and dominate new market sectors that show promise for..

Go-to-market and category design fundamentals

Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..