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Blog: VC

Category Happy Hour - U.K. Edition

There’s nothing better than spiking the coffee and hopping on a Category Design Happy Hour...

What Is Category Design in Marketing?

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he...

New Category : Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...

Category Design Zoom Webinar With Play Bigger and 6Sense

The marketing landscape has shifted, and we need ideas, community, and collaboration more than...

Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 1

Last week, Play Bigger Co-Founder and proud Aussie, Al Ramadan, moderated a compelling webinar with...

Insight Venture Partners: The Science of Category Design w/Play Bigger

This category design webinarwill walk through the science of category design, the foundational...

What are savvy tech investors looking for?

Savvy technology investors seek potential, not performance. They identify companies leveraging...

Go-to-market and category design fundamentals

Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want...