Category Design Blog: category design

The Point Tool Ceiling: The Phenom Story

From Point Tool to Talent Experience Platform When we first met Mahe and Hari Bayireddi, their company was called iMomentous.

Building Belief for Your IPO or Major Financing

At some point, every founder raising a late-stage growth round or preparing for an IPO faces the same hard truth:

What is Category Design in Marketing?

In 2023, there were 15,000 new businesses created every day. That’s 60% more than in 2019. Harvard Business School estimated in 2011 that there were 30,000 new products introduced..

Are you different or just better?

Why That Campaign You Love Is Ruining Your Business... “Most people are other people. Their thoughts are someone else’s opinions, their lives are mimicry, their passions a..

Docusign IAM Intelligent Agreement Management

In 2014 we identified Docusign as the Category King of e-Signature. Docusign grew exponentially during COVID. Their market cap hit almost $60 billion in late 2021, a 10X increase..

Good Ideas are Killing Start-ups.

Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...

Problem Storming is the New Brainstorming

Companies Need To Stop Coming Up With Good Ideas

This is a Category Design Nursery

Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..

5 Things I Learned in my 1st Year as a Category Designer

Airtable Unveils Connected Apps Platform Category at First User Event

“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..

Airtable Raised $735M Series F Funding, Boosting Valuation to $11B

Source : CNBC