Good Ideas are Killing Start-ups.
Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper,...
Blog: category design
This is a Category Design Nursery
Something incredible actually: Category Champions are born. Almost half of the category dominating...
Airtable Unveils Connected Apps Platform Category at First User Event
“I’m not a developer. I’m not a designer.“
A generic statement that could be uttered by a...
The Digital Optimization Category // Amplitude IPO
As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create...
What Is Category Design in Marketing?
Written by CJ HAUGHEY
Here is the the original post.
Play Bigger + Jumpspeed VC Zoom Meeting
Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...