Celonis Category : EMS Execution Management Systems
According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the...
News: Play Bigger Book
What Is Category Design in Marketing?
Written by CJ HAUGHEY
Australian VC
In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because...New Category: Continuous Controls Monitoring
Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say...
Category Design Zoom Webinar With Play Bigger and 6Sense
The marketing landscape has shifted, and we need ideas, community, and collaboration more than...
What problem is Category Design solving?
Too many good companies with good products fail to make a dent in the universe — because they...
Playing Bigger in Singapore
At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA,...
How to design a business that dominates its niche
In their book Play Bigger (HarperBusiness, 2016), Silicon Valley business advisory firm Play...
Corning: A 150-Year Old Category Creation Machine
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to...
Play Bigger Book Launch at NASDAQ
View the live book launch at Nasdaq with the authors of Play Bigger: How Pirates, Dreamers and...
Stanford E-Corner: How to be a Category King Video
Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA...
The software spending pulse
On the cusp of a new year, we asked several industry observers three questions about where...