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Category Design News: Play Bigger Book

The European VC Podcast // Episode 44

Listen to the full podcast here

Celonis Category : EMS Execution Management Systems

According to CNBC, the Celonis news is "the latest sign of how investors are gushing over the enterprise software businesses with recurring revenue streams."

Australian VC

In an odd way Malcolm and I have been walking parallel paths in business… Sounds weird because he was Prime Minister and I am a Tech executive. But there were a few fun connection..

New Category : Continuous Controls Monitoring

Congrats to Notion Capital backed Panaseer for nailing their category with Gartner. We often say that starting with Gartner can be one of the hardest challenges in designing your..

Category Design Zoom Webinar With Play Bigger and 6Sense

The marketing landscape has shifted, and we need ideas, community, and collaboration more than ever. As a response, @6sense and @heinz_marketing partnered together to create an..

What problem is Category Design solving?

Too many good companies with good products fail to make a dent in the universe — because they can’t find their place in the universe. Too many companies essentially stick a pole..

The software spending pulse

On the cusp of a new year, we asked several industry observers three questions about where the software spending will occur in 2013. Overall, and not surprising, they predict the..

Corning: A 150-Year Old Category Creation Machine

When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand how businesses innovate new categories of business, they looked beyond the..

Playing Bigger in Singapore

At an exclusive event in Singapore today a distinguished panel including Rosaline Koo from CXA, Shirley Wong from TNF Ventures, Alex Campbell from XERO, Chris Mazza from..

How to design a business that dominates its niche

In their book Play Bigger (HarperBusiness, 2016), Silicon Valley business advisory firm Play Bigger LLC co-founders Al Ramadan, Dave Peterson, and Christopher Lochhead, with..