We released our book, Play Bigger : How Pirates, Dreamers and Innovators Create and Dominate Markets (Harper Business) in 2016, identifying this phenomenon called Category Kings...
As much as we believed in our predictions, none of us could have imagined how pivotal and transformational 2021 would become. It was a record breaking year for us and we are..
Qualtrics created a category called experience management or XM and went public on the Nasdaq under the ticker symbol “XM”. Yep, that’s right, a ticker symbol which is their..
