Al Ramadan

Play Bigger, One Year Later...

As much as we believed in our predictions, none of us could have imagined how pivotal and transformational 2021 would become. It was a record breaking year for us and we are..

Rivian: A Classic Category Play, Part II

Two main threads of feedback from our first article are worth mentioning:

XM: A Pitch Perfect Example of Category Design

Qualtrics created a category called experience management or XM and went public on the Nasdaq under the ticker symbol “XM”. Yep, that’s right, a ticker symbol which is their..