Cornerstone OnDemand
Cornerstone OnDemandwas founded more than 25 years ago and was acquired by Clearlake Capital Group...
Al Ramadan
Docusign IAM Intelligent Agreement Management
In 2014 we identified Docusign as the Category King of e-Signature.Docusign grew exponentially...
The Category Contenders
We released our book, Play Bigger : How Pirates, Dreamers and Innovators Create and Dominate...
Play Bigger, One Year Later...
As much as we believed in our predictions, none of us could have imagined how pivotal and...
Rivian: A Classic Category Play, Part II
Two main threads of feedback from our first article are worth mentioning:
XM: A Pitch Perfect Example of Category Design
Qualtrics created a category called experience management or XM and went public on the Nasdaq under...