The Category Contenders
We released our book, Play Bigger : How Pirates, Dreamers and Innovators Create and Dominate...
Al Ramadan
Play Bigger, One Year Later...
As much as we believed in our predictions, none of us could have imagined how pivotal and...
Rivian: A Classic Category Play, Part II
Two main threads of feedback from our first article are worth mentioning:
XM: A Pitch Perfect Example of Category Design
Qualtrics created a category called experience management or XM and went public on the Nasdaq under...