News: Category Design Legends

Airtable voted #1 on the 2022 Enterprise Tech 30 List!

The Enterprise Tech 30 presented by Wing Venture Capital names private companies in Enterprise...

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with...

Keep the World Adventurous Forever

At just 37, R.J. Scaringe has been described as the antidote to Tesla founder Elon Musk. During the...

Category Design Summit Panel Highlight: Michelle Valentine

Back at our 2018 Category Design Summit, Michelle engaged the entire panel with an interesting...

Category Design With Dropbox

She illustrated how fun it was to work on the Lightning Strike for the #Dropbox “Smart Workspace”...

Tesla's electric vehicle is the Chrysler minivan of the future

Tesla just gave away all its patents – and it’s a genius move. The electric carmaker has been in...

Building Asia Pacific and Australia Category Kings

A CMO's Guide to Sticking the Category Design Landing

Jennifer Johnson, the newly appointed CMO...

How Hallmark exemplifies the Category Design Journey

Few people realize that Hallmark also owns diverse brands including Crayola crayons. The...

Positioning to win: The secret power of a Point of View

Zuckerberg called this map a “social graph.” He built his company, product and marketing around the...

Enterprise software is Back in Black

A generation of startups is harnessing momentum in cloud services, social networks and mobile...

Why People Want to Work For Category Kings - They Really, Really Do!

Turns out, that Category Kings make up 7 of the top 7 on the list! Think about that for a second....