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Jason Wellcome

The Horizontal Tool Illusion

“Our product can do so many things … but we’re not getting credit for any of it.” It starts as a strength. Your product is flexible. Broad. Adaptable. Everyone can use it.

The Fallacy of Positioning

We’re going after one of the most deeply embedded (and dangerous) beliefs in business: Positioning is the strategy.

Airtable Unveils Connected Apps Platform Category at First User Event

“I’m not a developer. I’m not a designer.“ A generic statement that could be uttered by a majority of people in the workforce today, but in the context of what Olivia-Diane Joseph..

Play Bigger Live Session Wrap

We recently hosted our first live Category Design session and we chose to dedicate it to Zeke Lunder.