Category Research

In our book Play Bigger we explain why category is the new strategy. This excerpt updates our thinking based on questions from readers and our new 6-10 Law.

An updated version of our groundbreaking IPO Sweet Spot research. Introducing the 6-10 Law, 2017 edition.

The Play Bigger Data Science Team discovered a powerful new insight where post-IPO enduring value is created for VC-backed companies in the United States. Download the groundbreaking new Play Bigger IPO Sweet Spot Report.

Speed as a competitive weapon has always mattered. Entrepreneurs, CEOs and venture capitalists (VCs) have been focused on speed-based strategies like “time to market” and “first mover advantage” for decades.

A new dimension of speed has emerged that we call Time to Market Cap (TTMC) a new metric that measures valuation / market cap growth.

By looking at companies through the TTMC lens, we can discover strategic trends in tech start-ups and understand when to execute the right category design play at the right time.

The Play Bigger Data Science team analysed the past 30 years of the Australian Tech Industry in an attempt to understand innovation, growth and long term value creation. This data was shared and discussed with an elite panel at our Melbourne Event on March 21st, 2017 co sponsored by Monash University, Hachette Australia and Bolinda Audio.