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Category Design News: Market Myopia

Landing Top Talent

Founder-led growth is - and should be! - a critical part of enterprise development strategy. But, to unlock the true potential most enterprises and their investors are after,..

How To Think Like an Investor

We’ve been talking about the five most common symptoms of Market Myopia experienced by early-stage enterprises. Today, we’re going to talk about what it means to investors.

Chasing the Wrong Rabbits and the Importance of Problem/Market Fit

Chasing rabbits as a seed-stage business is damn seductive - each new market trend, or company pivot, we are told, can bring us closer to product/market fit. Diving down the right..

False Positives: Addressing Sales Pipeline Excitement that Doesn’t Convert

If the customer acquisition gap we talk about is the number one issue plaguing seed-stage companies, the number two issue is its close cousin: a lack of urgency in the pipeline.

Overcoming The 'Customer Acquisition Gap'

Ninety-five percent (95%) of seed series companies face challenges with customer acquisition.

What is Market Myopia?

In our new series of articles, we cover what early-stage founders identify and overcome when it comes to five common pain points that could derail everything around the plan.