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Category Design News: Existing Market Trap

The Fallacy of Positioning

We’re going after one of the most deeply embedded (and dangerous) beliefs in business: Positioning is the strategy.

The Engineer’s Dilemma - A Solution Looking for a Problem

You’ve built something brilliant. Technically elegant. Architecturally sound. Your team is proud. The demo is slick. The use cases are endless.

13 Deadly Sins

If naming the Existing Market Trap was the first step—This is the second. Because the Existing Market Trap doesn’t show up all at once. It shows up in patterns.

​​A Note From Our Founder - Al Ramadan

Yes. We did it. We wrote the prequel to Play Bigger. And it’s the book we should’ve written first.

​​How Category Design Drives Scale

Hang around Play Bigger long enough, and you’ll hear one of us quote this stat: 76% of market value goes to the market leader. That’s peer reviewed data we published in the..

The Engineer’s Dilemma: Also vs. Segway

You built the rocket. But the world’s still asking: what’s it for? I met RJ Scaringe, founder and CEO of Rivian, at the ReGen Ventures Summit in Napa Valley in October 2023. Play..