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Category Design News: Existing Market Trap

13 Deadly Sins

If naming the Existing Market Trap was the first step—This is the second. Because the Existing Market Trap doesn’t show up all at once. It shows up in patterns.

​​A Note From Our Founder - Al Ramadan

Yes. We did it. We wrote the prequel to Play Bigger. And it’s the book we should’ve written first.

​​How Category Design Drives Scale

Hang around Play Bigger long enough, and you’ll hear one of us quote this stat: 76% of market value goes to the market leader. That’s peer reviewed data we published in the..

The Engineer’s Dilemma: Also vs. Segway

You built the rocket. But the world’s still asking: what’s it for? I met RJ Scaringe, founder and CEO of Rivian, at the ReGen Ventures Summit in Napa Valley in October 2023. Play..