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Category Design News: Dave Peterson Play Bigger

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with Jumpspeed Ventures, one of the top early stage VC’s in the Startup Nation of..

Category Design CMO Coffee Talk with Play Bigger: Zoom Recap and Q&A

The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and tangible examples for budding category designers and CMOs. Below we’ve featured some..

Malcolm Turnbull Zoom Webinar w/ Play Bigger Part 2 Zoom Webinar

Malcolm believes the new age of Work From Home (WFH) has greatly changed business today, accelerated by Zoom-style technology and the ubiquitous presence of hi-speed broadband. I..

Category Design Insights: Origami Logic

Earlier this year we started working with Origami Logic, who are creating a new way to measure marketing results. Specifically, they are attacking the age old marketing..

Direct Care: Category Journey

Play Bigger co-Founder, Dave Peterson, is back out on the category design tour speaking at the Direct Care category summit hosted by Hint Health. The digital health revolution is..

Stanford E-Corner: How to be a Category King Video

Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA students.