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Your IPO is Not Just a Financing Event

It's a Belief Building Event

The market doesn’t just buy your product — it buys your story.

Legendary companies treat their IPO or late-stage raise as a Lightning Strike: a coordinated surge of belief that cements them as Category King.

What You’ll Get in This Call:
• An initial diagnosis of belief gaps that could hold back your valuation.
• How other CEOs and exec teams mapped their POV into the S-1.
• A clear picture of how Play Bigger’s process builds belief before you hit the road.

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Learn How Others Maximize Market Cap

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We've been beside founders through late-stage financing rounds and IPOs— reframing the story, claiming the category, and conditioning the market long before the bell rings. 

What to expect in your call.

We will pressure-test your story the way investors and analysts will during a 45 minute session. We’ll start by understanding your goals for the raise — valuation targets, milestones, and timing. 

From there we will walk through the toughest questions you’ll face. As we go, we’ll flag where you may be falling into the Existing Market Trap or one of the other common belief gaps.

You’ll leave with:
      

• An initial diagnosis of your belief strengths and weaknesses.

• Clarity on the story investors need to hear — and what spooks them.

• A roadmap for how Play Bigger’s process can help you build belief before you write the S-1 or step onto the roadshow stage.

Book Your Free Belief Readiness Call
Real Outcomes

"There is no company that is going to go public that doesn't have a category defined."

Richard Wells
Managing Director, Insight Partners

From ~$1B valuation to a $27B IPO in less than 5 years.

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"At Qualtrics, we knew we weren't just a better survey tool, but the world kept putting us in that box. Escaping the Existing Market Trap was a turning point. It gave us a new language, a new category, and a new level of clarity."

Ryan Smith

Co-Founder & Former CEO, Qualtrics

Owner, Utah Jazz (NBA) & Utah Hockey Club (NHL)

 

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New category potential fuels 50% growth of MCAP following category launch.

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"Huge thank you to Play Bigger for the partnership. So much great progress in just a year, and even more ahead of us."

Robert Chatwani

President, Docusign

 

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More than 3X growth in MCAP since category launch.

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"Yesterday, the day before our 13th birthday, we announced to the world finally what we are: A Connectivity Cloud."

Matthew Prince

Co-Founder & CEO, Cloudflare

 

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