Atomic Content
WE FEEL YOUR PAIN
You’ve built something meaningful.
You know there's a real problem—and a better way to solve it.
Your team believes.
Your vision is alive.
But outside the walls?
People don't get it.
They keep comparing you to the wrong things.
You're constantly explaining what makes you different.
And still, traction is slower than it should be.
THERE IS A PATTERN
You’re not failing. You’re just playing a game you didn’t design.
You’ve launched into a market that already has expectations, incumbents, and language.
It wasn’t designed for your product, your model, or your vision.
But the world keeps pulling you back into that frame.
That's not a messaging issue.
This is the Existing Market Trap (EMT)—and it’s the #1 reason founders feel misunderstood, stalled, or mis-categorized.
You’re not failing. You’re just playing a game you didn’t design.
THE WAY OUT
There’s a path out of the EMT.
It starts with understanding where the trap is showing up for you.
We’ve built a 3-minute Diagnostic to show you where you might be trapped.
"We were technologists with great software—but the market didn’t get it. Category Design gave us the language, the problem, and the frame. It enabled us to shift from selling a useful tool to shipping companies to becoming an essential platform for modern retailers to manage customer expectations."
Adam Compain
Founder & CEO, Clearmetal
READY TO FIND OUT WHAT'S HOLDING YOU BACK?
Take the 3 minute EMT Diagnostic and discover your path out of the trap.