Atomic Content
WE FEEL YOUR PAIN
You’re shipping.
You’re marketing.
You’re selling.
You’re hitting deadlines, running the funnel, tweaking the pitch.
And yet—everything feels harder than it should.
The message doesn’t resonate.
Customers hesitate.
Your team is pushing, but the market’s not pulling.
You’re not underperforming. You’re trapped in a frame that’s working against you.
THERE IS A PATTERN
Most companies try to grow inside pre-defined markets.
But those markets come with expectations—old language, old comparisons, old buying behavior.
And when you launch into one of those markets, your work—your product, your campaigns, your sales motions—gets judged by the wrong criteria.
That’s not a GTM problem.
That’s the Existing Market Trap.
You’re building something new.
But the market sees you through an old lens.
THE WAY OUT
You don’t need a better campaign.
You don’t need a faster sales cycle.
You need a new frame that makes the market want what you’ve already built.
You need a strategic reset powered by Category Design.
It aligns your product, sales, and marketing around a story the market instantly understands and wants to be part of.
It starts by identifying the trap.
"We started with a narrow slice of the problem—but quickly realized that wasn’t enough. Category Design helped us zoom out, see the whole talent journey, and reframe the conversation."
Mahe Bayireddi
Co-Founder & CEO, Phenom
READY TO FIND OUT WHAT'S HOLDING YOU BACK?
Take the 3-minute EMT Diagnostic and discover your path out of the trap.