Atomic Content
WE FEEL YOUR PAIN
You’ve scaled the company.
You’ve raised capital. You’ve hit key milestones.
Your team is executing. Your product is shipping.
And yet—
- The market feels flat.
- The narrative doesn’t land like it used to.
- Momentum is harder to maintain.
You’re starting to question whether the strategy needs to shift.
You’re not broken. You’re just caught in the trap.
THERE IS A PATTERN
At some point along the journey, your company became known for something specific.
But that story—the one that worked early—has started working against you.
Customers hesitate & Analysts default to old language.
Your exec team keeps refining messaging, but it never quite clicks.
This is the Existing Market Trap.
And it shows up when your category stops working harder than you do.
This isn’t a sales problem.
This is a belief problem.
THE WAY OUT
You don’t need a rebrand.
You don’t need better marketing.
You need a new frame—one designed to reflect your true potential.
A company-wide reset powered by Category Design.
It starts with seeing the trap you’re in.
"The Existing Market Trap hits home for me. I’ve lived through the evolution of enterprise communications—from conference calls to Microsoft Teams—and now from surveys to Experience Management at Qualtrics. If you're ready to unlock a new era of growth and impact, this is your essential guide.”"
Zig Serafin
CEO, Qualtrics
READY TO FIND OUT WHAT'S HOLDING YOU BACK?
Take the 3-minute EMT Diagnostic and discover your path out of the trap.