The Category Design Method
Over the past decade, we have engaged with dozens of companies from early seed to public. We have learned that our Category Design methodology needs to be adapted to both the stage of the company and the team executing on the opportunity.
Category Design Method Options
We offer three fundamentally different options to founders, CEOs, and investors, all built around our Category Design process.
play bigger option 1
Most Popular with Series D and Later
Play Bigger IMMERSE is our full-service category design methodology which includes all the necessary steps and deliverables to define, develop and dominate your category. It is well-suited for more mature companies.
With IMMERSE, we will become an integral part of your executive team for the first six months of your category design journey. Think of us as an extension to your team during this period. Once we get through the first Lightning Strike, we will remain a committed advisor as your company considers new growth opportunities, financing events, and strategic acquisitions.
play bigger option 2
Popular with Series B & C
Play Bigger ACTIVATE is our agile category design methodology which includes the necessary steps and deliverables to define, develop and dominate your category. It is well suited to early-stage companies.
ACTIVATE is about getting a category defined in a matter of months. It’s a fast-paced series of workshop sessions focusing on key questions that force tough decisions and thoughtful follow-up work by you and your team.
ACTIVATE is also about training a member of your executive team to become a category designer and how to run the Play Bigger category design methodology. We call this role the Category Design Lead. It’s real work, it’s exciting and it’s challenging. It’s as much about the actual work products as it is about moving your team to a new way of thinking and executing.
play bigger option 3
Popular with Seed to Series A and Do-It-Yourself-ers
Play Bigger THERAPY is our do-it-yourself category (DIY) design advisory service which helps you complete the process of defining, developing and dominating your category. It is well suited to early-stage companies.
THERAPY is about reviewing your work and advising on your category design materials and process. It’s a fast-paced series of sessions focusing on key questions, forcing decisions and refining follow-up work by you and your team.
You appoint a Category Design Lead who is responsible for sending materials to Play Bigger for review by the Play Bigger team. (Materials must be received one week in advance of each scheduled session.)
During these sessions, Play Bigger will provide feedback on the materials and provide suggested next steps.