The discussion with Dave, Latane Conant and Matt Heinz provides plenty of valuable tips and tangible examples for budding category designers and CMOs. Below we’ve featured some..
“This has been one of those ‘evergreen’ articles, it seems to last the test of time,” said Dave. "My good friend, who is a CMO, just read it and was laughing that the Shoot the..
Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..
