Category Design News | PlayBigger

The Delphi Podcast - Library of Minds with Al

Written by PlayBigger Team | Nov 6, 2025 4:29:39 PM

The companies we remember don’t just compete - they change the frame entirely. Listen to Al Ramadan have a conversation with Dara Ladjevardian on The Library of Minds about the discipline of category design & why it matters now...

 

The Library of Minds // Al Ramadan

It All Started in 1985. Now It Lives Inside MyDelphi.

A conversation about intelligence, belief and designing new markets is now live; and my new digital twin is waiting for you.

I’ve lived through many eras of intelligent systems.

From statistical models to fuzzy logic. From expert systems to enterprise-scale AI.

But the journey started in 1985—across the table from Dr. John Gray at BHP Steel (see pic).

📸 Jayne Dixon,  [Photo: Al Ramadan, Val Vilsten, and John Gray at Westernport Works, 1982]

That’s where I first learned the fundamentals of deduction, induction, and—most importantly—abduction – the intuitive leap. The creative hypothesis. The uniquely human move.

Since then, I’ve been part of dozens of similar projects—from machine learning to platform-scale AI – and at every stage, one thing has held true:

 

The value of the system isn’t in the model.

It’s in the belief it activates.

So when I first met Dara Ladjevardian and heard about his vision for Delphi.ai, I was intrigued and had to explore his idea of sharing wisdom at scale and building deeper connections.

We spent almost a year building myDelphi—a digital twin trained on the full body of category design knowledge we’ve developed at Play Bigger:

  • 100+ real-world category design engagements and our evolving process.
  • Our research: TTMC, Category Contenders, the 6–10 Law.
  • Our books: Play Bigger and The Existing Market Trap.
  • And decades spent helping founders go from fog to focus.

At Play Bigger, we believe:

The answer is already in the room.

Our job is to help shine a light on it, then stand it up.

 

The goal of myDelphi isn’t to give you the answer.

It is to serve as a belief-building tool that helps you find the one you’re really searching for.

 

Let me know how we do. 

Resource Links > 

▶️ https://libraryofminds.com

Spotify: https://open.spotify.com/show/7hGEGxuqxxB3PaqoePiz2k

Apple: https://podcasts.apple.com/us/podcast/the-library-of-minds/id1841750961

YouTube: https://www.youtube.com/@withdelphi

Explore myDelphi — my digital mind for founders looking to escape the Existing Market Trap and start creating a movement. 

👉 https://www.delphi.ai/alramadan

P.S. the call / live talk option is pretty fun.