At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom People discussed his experience from the early stages of category design, all the way through to the lightning strike for their company’s category : Talent Experience Management.
He was helpful in sharing his insight and experience in using FROTOS, explaining how an entire company - not just marketing- but every department gives a conservative push behind getting a company to move people and targets FROM the old world TO a new one.