Blog: Stanford Business School
Corning: A 150-Year Old Category Creation Machine
When authors Al Ramadan, Christopher Lochhead, Dave Peterson and Kevin Maney wanted to understand...
Entrepreneurial thought leaders series - Stanford University
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger...
Stanford E-Corner: How to be a Category King Video
Play Bigger's Al Ramadan and Dave Peterson deliver a talk about category design to Stanford MBA...