Congratulations. You’ve done everything right to design your category: articulating the category problem, illustrating a vision for the future and your unique answer to it, and..
A CMO's Guide to Sticking the Category Design Landing Jennifer Johnson, the newly appointed CMO of Tenable (congrats again JJ!) shares her insights, strategy, and reality of how..
Hi, I'm Jennifer Johnson. Most people that know me call me JJ, so that's totally fine if you want to call me JJ. I'm absolutely thrilled to be here this evening speaking with you,..
I have spent nearly two decades in enterprise software marketing and have seen category design done right, as well as the challenges operationalizing it. I believe category design..
