Skip to content

Category Design News: IPO

Play Bigger, One Year Later...

As much as we believed in our predictions, none of us could have imagined how pivotal and transformational 2021 would become. It was a record breaking year for us and we are..

The Digital Optimization Category // Amplitude IPO

As Chief Marketing & Strategy Officer, JJ and the Amplitude team used Category Design to create their Digital Optimization category which “serves as the command center for..

Play Bigger + Jumpspeed VC Zoom Meeting

Last week, Play Bigger’s Dave Peterson engaged in a lively category design zoom discussion with Jumpspeed Ventures, one of the top early stage VC’s in the Startup Nation of..

The 6-10 Law: How age and money impact start-up value creation

Over the last decade in Silicon Valley there has been a building sentiment that, “the more money we raise and the longer we stay private, the better off we are.” We wondered if..