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Category Design News: froto

This is a Category Design Nursery

Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..

Category Design with Phenom People : Talent Experience Management

At our Category Design Executive Summit on Tuesday, Jonathon Dale, VP of Marketing for Phenom People discussed his experience from the early stages of category design, all the way..