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Category Design News: founders

Are you different or just better?

Why That Campaign You Love Is Ruining Your Business... “Most people are other people. Their thoughts are someone else’s opinions, their lives are mimicry, their passions a..

Good Ideas are Killing Start-ups.

Why? Because most start-ups aren’t solving new problems, they’re just offering a better, cheaper, faster way of solving the same problem as their competition...

This is a Category Design Nursery

Something incredible actually: Category Champions are born. Almost half of the category dominating companies we’ve been tracking at Play Bigger for the last 20+ years, were..