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Category Design News: category contender

Compete or Create: The Difference Between Incremental and Exponential Returns

What a day at the Montgomery Summit investor conference. Al kicked-off day two with a keynote unveiling a new investment strategy centered on the Category Contenders. We’ve shared..

The Category Contenders

We released our book, Play Bigger : How Pirates, Dreamers and Innovators Create and Dominate Markets (Harper Business) in 2016, identifying this phenomenon called Category Kings...