The Hallmark Corporation today is a beloved brand with a broad product mix, from greeting cards to the Hallmark Channel to party goods, gift wrap and Christmas ornaments (even sold in retail Hallmark Stores). Few people realize that Hallmark also owns diverse brands including Crayola crayons. The privately-held company now has over 27,000 employees and has been one of the largest continuous employers in Kansas City.
We love it when we get great feedback on our book. Thanks toStartupsin the UK for naming Play Bigger the business book you need to read this month! "They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had - or a problem we didn't pay attention to because we never though there was another way...."
Helping companies around the globe embark on their own Category Design journey is the Play Bigger mission. With our sister brand,Category Design Advisors, who have partners in North America, Europe, and Asia, we can now service clients globally.