Suzy Welch recently wrote a great article about the Top Companies in today's market and from her research she found that 7 of the top 10 companies were Category Kings. She quoted our own Al Ramadan about Category Kings and why people want to work for top companies.
For more on the nature of work and culture at the Top Companies, I spoke with Al Ramadan, one of the authors of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Ramadan and his colleagues coined the term “Category Kings” to describe market-dominating companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had.
“That’s thrilling for a technologist, and really, for anyone,” Ramadan posited. “Think about it. At many of these companies, you’re coming up with new business models, and new pricing models, say. If you’re a finance person, that’s a hell of a challenge.” Pointing to Airbnb, No. 11 on the list, he added, “That’s a totally website-based company. Imagine if you’re an experience designer. How to make the user experience great in unimaginable ways, that’s a very cool problem you have to solve.”
The companies are audacious, too, Ramadan said, in framing their missions in wildly aspirational ways. Forget business goals. They’re gunning to rearrange the status quo.
“It’s not about working for a company anymore for a lot of people. It’s about joining a cause,” Ramadan said. “Most of these companies are telling that story. We’re not a business. We’re a movement. Come join us.”
Read the full article HERE