For over three decades, Al has worked alongside visionary founders, investors, and teams to help shape the Australian startup ecosystem into a powerhouse of innovation and creation. From early pioneers like Quokka Sports and Looksmart, to the rise of category-defining leaders like Atlassian and Canva, Australia has evolved into a thriving hub for groundbreaking technology companies, supported by a world-class venture network that includes Blackbird, Airtree, and Square Peg.
Al regularly heads “back home” to headline founder retreats and lead workshops for Australia’s thriving tech community. He headlined a panel to discuss the rise of regional category kings with Rick Baker from Backbird Ventures, Didier Elzinger from Culture Amp, Samantha Wong from Startmate and Dr. John McCormack from Monash University. Most recently he ran workshops for audacious category contending entrepreneurs in conjunction with Rampersand and Tractor Ventures. He is a firm believer in the potential of this community and continues to support and connect it however possible.
At Play Bigger, Al and team have helped founders and investors create and dominate new markets through Category Design—a strategic discipline that has generated over $50 billion in market cap for the companies they’ve worked with. The bestselling book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, co-authored by Al, has become a go-to playbook for entrepreneurs, CEOs, and VCs looking to define the future of their industries.
We are excited to see this recognition and appreciate our partnerships across the Australian startup community.
None of it would have happened without you.
Now let’s get back to work!
P.S. You can read Al’s post here.
- The Play Bigger Team
