Design, Mobilize, Execute
At the heart of our new look is the Play Bigger Engagement Model: an invitation for ambitious founders and companies at all stages to create enduring value with a point of view on how to solve a different problem.
As it turns out, designing a category is not a one size fits all proposition. While the core remains the same, the process for arriving at, mobilizing and ultimately bringing new categories into the world differs substantially based on company size, stage and make-up.
For instance, a public enterprise with 10,000 employees and an entrenched way of doing business requires a much different approach than a pre-seed startup with two employees searching for product-market fit. There are enormous differences in how we arrive at category strategy (a highly curated team at the public enterprise, the entire team at a pre-seed company and everything in between), the needed change management and socialization to existing employees (extensive at the public enterprise, but unnecessary at the pre-seed startup) and the necessary scope and scale of lightning strike execution and operations.
And that’s at the heart of this model. An ability to accommodate the needs of early stage companies with Ignite, growth stage companies with Activate and hyper-growth / public companies with Immerse.
If you’ve ever been curious about Category Design, but unsure it was right for the stage of your business, now would be the time to reach out to us.
That Seed Series Looks Good On You!
Speaking of new looks, it turns out most people that are interested in finding one via an aesthetic procedure, never actually go through with it. And not because they don’t want one, but because the process can be anxiety-provoking and stigmatizing, can leave questions un-asked and therefore un-answered, and can force would-be patients to navigate an overwhelming amount of information alone.
It all creates an aesthetics certainty gap that the founders of Adoreal are working to resolve with a new category called Consumer Led Aesthetics, as they explain it here in the Founder’s Letter: