DEFINE AND DOMINATE
Players Turned Coaches
Dave, Al and Christopher became advisors after 20+ years of creating, disrupting, and dominating market categories in the technology industry. We have founded and built companies and have each served as CMOs and senior operating executives.
In our combined 75 years of experience, we have pretty much done it all. We know what it's like to be in your shoes. We know how it feels to mortgage the house to make payroll, to sweating 24 hours a day to get the new product out, to raising money with VCs, to going public and, of course, ruining New Years Eve to close Q4 business. We have won big, lost big — all while learning to love life and not take ourselves too seriously.
On the flip side, it makes us sick when bad positioning and marketing dooms great companies. We are quite serious when we say we are saving Silicon Valley from shitty marketing.
As corny as it may sound, we consider ourselves very lucky. The three of us are very good friends. We’ve worked and played hard together for years. We’ve had great operating careers and now love helping dreamers, pirates and innovators change the world.
Who We Play With
We work with technology company leaders—consumer and enterprise hardware, software, and Internet outfits. Typically, the CEO, venture capitalist, board member or senior company executives call us in. We only engage when the CEO and senior team are truly committed to playing a bigger game.
When We Play
We work with great technology companies who are committed to defining and dominating their categories. Here are some examples of what triggers CEOs and company leaders to call us to action: